News

Where will you find Microsoft, Nokia, Symbian, Palm and Intel all in sleeping bags together?

by Guy Kewney | posted on 07 September 2004


And would you like a free Segway Human Transporter with that? The answer is: The Orange Code Camp. No, you probably haven't heard about it before ...

Guy Kewney

Orange organised it. "Orange has announced that some of the biggest names in the mobile industry are due to appear at Orange Code Camp - a three-day event designed to help the developer community create new applications for both present and next generation mobiles," announced the mobile operator.

The full list of participants starts with the main sponsor, Nokia, and then, in no discernible order, includes: Intel, Symbian, Palmsource, Microsoft, Sybase & Sony Ericsson - all heading off to Poitiers, in France "to present and workshop with developers at Orange Code Camp."

Orange Code Camp has been designed for members of the Orange Partner programme.

The aim is: "to stimulate the creation of new and exciting applications for a variety of different mobile phone operating systems," says Orange.

As IT conventions go, this one seems unconventional. Hotel? Forget it! "The 250 developers will be camping at the event - which takes place between 13th and 15th September at Futuroscope, Poitiers, France. Each attendee will be provided with a sleeping bag, a wash kit and 24 hour access to Orange and industry developer personnel."

Many of those applications will then be available for Orange customers to purchase for use on their mobile phone, says Orange. The applications include such ideas as dynamic tube maps, games, mobile office programmes and even location based services.

Orange has even set up a next generation (3G) laboratory on the site, which will enable developers to test their applications within a controlled, third-generation network environment.

Sanjiv Ahuja, CEO of Orange, will open the event and give a keynote speech.

As well as a unique networking opportunity, the event will allow developers to:

* Actively code, build and customise applications for possible commercialisation through Orange

* Learn about and fully understand Orange mobile application requirements and the various routes-to-market

* Become familiar with development, testing certification and validation requirements from Orange and the various Operating Systems

* Physically test applications against devices across the Orange 2G and 3G networks

((Yes, yes, but the Segway?)

"Nokia, in conjunction with Orange, is launching its Symbian OS/Series 60 Developer Challenge at the event. The challenge will run for six months and tasks the developer community with creating exciting applications specifically for use on the Nokia 6630, the Series 60 GPRS/WCDMA/EDGE smartphone. The ultimate prize is the chance for the application to be commercialised over the Orange network."

Nice, but not as cool as a Segway, is it?

"Nokia's Java Challenge - which was launched at Java One in San Francisco earlier in the summer - will also have a presence at the event, with Nokia and Orange working with the shortlisted developers to enhance and further develop their applications."

No Segway there, then?

"The PalmSource developer contest also reaches its climax at the event, with the company offering the first prize of a Segway Human Transporter for the developer who creates the most compelling Palm OS wireless application."

Aha! Much better than six months with a chance of selling some!

And Sony Ericsson will also be giving away 50 K700i camera phones in a sweepstake at the event.

Richard Hanscott, Vice President Business Development and Partnerships, said: "The mobile industry is evolving and our customers are demanding more services than ever before. This is happening at a time when our portfolio or powerful phones is growing and the capabilities of our networks are expanding. All of this means that the time is now right to engage with the developer community and deliver our customers more advanced and exciting - and above all, beneficial - services."

"Orange Code Camp has been created to do just that. It is designed to energise the developer community through an engaging, informal and productive series of presentations and networking opportunities which in turn will stimulate the development of exciting and innovative applications and services for our customers from members of the Orange Partner programme."

Hanscott added: "Innovation comes through freedom of thought and freedom of creativity. With Orange Code Camp, we will be creating just that environment of freedom, giving developers the tools, encouragement and access that will enable them to explore, create and innovate."

Tickets for Orange Code Camp have now sold out. However, future Orange Code Camps are expected to take place in America, Europe and Asia over the next year. For more information on future Orange Code Camp events and to learn more about developing applications for Orange, visit www.developers.orange.com