News

Mobile joint venture: new logo, no Saint

by Guy J Kewney | posted on 12 February 2009

If the new logo defines a new company, the future of ST Ericsson is decidedly spotty. Sadly, it isn't saintly, either.

The idea of turning "ST Ericsson" into St Eric" was Peter Clarke's - earlier this month, as he noticed that ST-NXP wasn't pronounceable.

Sadly, in the ten days since he offered this name to the joint venture, none of the 8,000 employees in the new fabless semiconductor company seems to have leaked the real name...

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