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RFID - "not a patch on barcodes" say retailers

Some news isn't welcome in high tech circles; you have to turn to Packaging News to discover what retailers really think about wireless tagging. No, they aren't impressed, sadly.

The story in the latest issue tells that "Bar code repels RFID challenger" and

Simon King, director of Domino’s Integrated Solutions Group, says: "When people are investing in new systems for primary pack coding, it’s in bar coding systems. We have some RFID activity in the UK, but it’s only a handful of projects."

Domino, of course, is a booster of RFID, being one of the major players in the market.

In America, and in Germany, large RFID players have compelled standardisation.

"This reticence is largely due to the attitude of the retailers. Unlike in the US, where Wal-Mart has mandated the use of RFID tags for some individual items, and in Germany, where Metro is starting to do the same, UK manufacturers are not under the same pressure from retail customers to implement RFID coding on primary packaging,"