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PR coups of our time (#94) - how to create an impenetrable PDF

It's understandable that you want your White Paper to look good. That means smart layout. Well, web page layout, as we all know, is not deterministic, so we all create Adobe Acrobat documents - PDFs.

There are, my children, ways to do this, and ways to not do it. Today's Awful Lesson in "How not to create PDF documents" comes to us courtesy of GlobalVision International. A lovely White Paper, nicely laid out; so I thought: "OK, I'll quote a couple of paragraphs."

Here's what happens if you "select text" and "copy" and then paste into a word processor:

Going A low ri by: Nabil F It’s been a finally sta others! Yo and black Congratul unprepare hearted, i resources Here is a t and judici Market I Winning t how large If your pro tweaks to Canada, – and other trillion to Additiona typically t 1 All dollar g Global isk path to Freij, GlobalVis couple of ye rting to reap our controller ink! lations! You h ed. Navigatin nexperienced s, and a finely tested approa iously. Think o dentificatio the world is b e or small, hav oduct is offer o it, you can ta first, fifth, an rs. According the $48 trillio al resources s the largest. Co figures are ba on a Sho o increasin sion Internatio ears since you the fruits of y r is at last tell have taken th g your compa d, or ill equip y tuned proce ach that you of it as a com n Stage best done the ve constraint red and suppo arget the ent nd eighth in w to the Intern on world GDP hould be allo onsider these sed on 2006 G oestring ng your inte onal, Inc. u began deve your labor.

Yes, it's all like that. It takes REAL TALENT™ to produce a self-defeating publicity effort like this. Either that, or an automatic spam-writing bot...

I did go to the company web site and clicked on "Contact Us" and got a long form, asking which White Paper I wanted. Excellent press relations: no contact name, no phone numbers! Is there anything these guys can't do wrong?