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So, should NewsWireless go mobile?

by Guy J Kewney | posted on 30 November 2007


According to Google, yes; and it will use AdSense to put adverts on your pages. On a mobile. Our question: will it really fit? With double-sized adverts, yet?

Here's the announcement:

AdSense for mobile allows publishers to generate earnings from their mobile webpages using targeted Google ads. Just like AdSense for content, with AdSense for mobile Google matches ads to the content of your site -- in this case, your mobile website. You'll earn money whenever your mobile website's visitors click on your ads.
The announcement explains that "AdSense for mobile is available in a limited number of locations," and goes on to elaborate:
In addition to our standard program policies, publishers wishing to participate in AdSense for mobile must also comply with the following policies specific to mobile-compliant webpages.
The "help page lists Website Requirements:
Webpages must be mobile-compliant and developed with a server-side scripting language such as PHP; AdSense for mobile ad code will not display ads on standard webpages.

And it finishes up with a load of technical details about markup languages, ad placement guides, and stuff that only the web site operator would care about.

The bit that would worry us is the part where they explain:"Only one AdSense for mobile ad unit may be displayed per mobile webpage," which makes sense. But then it goes on to say:

A "double" ad unit can only be placed on the bottom of the page, but may appear above the page's footer (e.g. navigational links, copyright messages, etc.). screens.

That sounds hard to imagine, on most mobile phone screens. Any thoughts? Use the forum link below to let us know any ideas you have. Oh, and fair warning: producing a version of NewsWireless specifically for mobile screens would be time-consuming and costly - so you have to offer a convincing case for providing it!


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