News

Micropayments: India takes a lead?

PayMate India "has added over 2500 online merchants as its customers; with PayMate consumers are able to pay via SMS for goods and services purchased online across various categories, including travel, astrology, electronics, education, jobs, NGOs, apparels, matrimony, entertainment and healthcare," says a bulletin from EFYTimes.

The report describes the Paymate phenomenon as "one of the biggest developments in m-commerce in India."

It has now tied up with Taj hotels, Shaadi.com, Adlabs multiplexes, Oxford Bookstore; and "E-commerce is already experiencing exponential growth and there is a pressing need for newer payment options for consumers," it concludes.

Full report  quotes PayMate founder and managing director Ajay Adiseshann: "With an average of 8 million transactions being carried out every month, eShoppers in India now have a simple, easy and secure method of paying for goods and services via their mobile."