PR releases

palmOne Announces New Category of Mobile-Computing Products

by Staff Writer | posted on 09 May 2005


MILPITAS, Calif., May 9  -- A growing number of people today want access to greater volumes of digital business, personal, entertainment and online content that is as mobile as they are -- and just as varied. To meet this need, palmOne, Inc. (Nasdaq: PLMO) today signals the creation of a new category of mobile-computing products -- the mobile manager. The first product in this category is expected to be announced later this month.

The introduction of a new category reflects usage patterns palmOne has tracked over time, especially among customers for its premium products. Customers of palmOne's high-end Tungsten(TM) T3 handheld computer, for example, show a strong affinity for taking full advantage of the included DataViz(R) Documents To Go(R) software, which puts Word, Excel and PowerPoint documents at their fingertips. Customers also have asked palmOne to provide them with convenient ways to carry, file and manage rich digital content, such as music and video. While overlap exists, palmOne has identified three major customer segments and assigned three corresponding product lines to better serve them.

They are as follows:

  • Mobile managers are designed for customers who are eager to take full advantage of the trend toward "digital everything" -- from documents and email to music, images and video, as standalone files or in organised folders;
  • Handhelds attract customers whose first and foremost interest is in basic organisation tools, such as calendar and contacts. These customers often incorporate additional applications and add music and images to their handhelds, but their central purchase driver is organisation. palmOne's Zire(TM) branded handheld computers serve consumers, and Tungsten branded handhelds serve mobile professionals in this customer set; and
  • Smartphones attract customers whose primary interest is in a single converged device that is an outstanding phone that also delivers excellent email access and organisation. The Treo(TM) smartphone from palmOne serves this customer set.
  • "In studying customer trends, we found that some people want to carry dozens of documents and hundreds of songs while others want to carry a thousand-plus photos and enjoy videos," said Page Murray, palmOne vice president of marketing. "Organisation functions were highly valued by nearly all our customers, but some wanted much more business and personal file-management capabilities. We listened and will deliver a new category of mobile-computing product that will let customers fuse their own mix of personal and business content in ways never before possible in either handheld computers or smartphones.

    "We'll bring to market a new type of product that simplifies our lives and makes work and play more productive and more fun," said Murray. "Stay tuned."

    About palmOne, Inc.

    palmOne, Inc. -- a leader in handheld computing and communications solutions -- strives to put the power of computing in people's hands so they can access and share their most important information. The company's products include Treo(TM) smartphones, Zire(TM) and Tungsten(TM) handhelds, and software and accessories.

    palmOne products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at palmOne Retail Stores and palmOne online stores ( http://www.palmOne.com/stores ).

    More information about palmOne, Inc. is available at http://www.palmOne.com .

    NOTE: palmOne, Zire, Tungsten and Treo are among the trademarks or registered trademarks owned by or licensed to palmOne, Inc. All other brand and product names are or may be trademarks of, and are used to identify products or services of, their respective owners.


    This release is available on the PalmOne web site.


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