PR releases

Yahoo! Europe utilises Qpass Content Delivery Platform for mobile content management and distribution

Vienna / London, 7 February, 2005 – Qpass today announced that Yahoo! Europe has selected Qpass to be its European mobile content delivery partner. Under the terms of the contract, Qpass will help Yahoo! manage and distribute mobile content for its European websites. The Qpass powered service is already live in the UK and Germany where content management and delivery is being provided by the carrier-class Qpass Content Delivery Platform.

“We already have millions of users downloading mobile content throughout Europe and as we continue to grow and offer our customers an ever improving service we need greater flexibility and power in our content delivery,” says Lance Johnson, General Manager, Yahoo! Mobile, Europe.

Lance Johnson further comments: “It’s clear from the Qpass client list and track record that the company is expert at managing and delivering mobile content on a Pan-European basis. This experience combined with an excellent content strategy, made Qpass our favoured mobile content delivery partner. I look forward to working with the company to ensure that Yahoo! increases its mobile content revenues as we move towards being a leading European destination for mobile content.”

Qpass has helped Yahoo! Europe assemble their best in class portfolio of content partners, providing content that includes ringtones, pictures (logos, wallpapers and picture messages), videos, games and alerts. The companies providing content to Yahoo! Europe users through the Qpass software include: Airmotion, Cartoon Network, Digital Bridges, Digital Chocolate, Mobix Interactive, Momac, New Visions, Ojom, sms.at, Sharpcards, and WES. Mobile 365 is providing the connectivity for Yahoo!’ Europe’s mobile services.

“It is gratifying to work with Yahoo! Europe to enable their exciting new mobile content offering. Our Content Delivery Platform is a leading solution for end to end mobile content management and distribution in Europe and North America. When combined with our technical expertise and our broad variety of content partners, Qpass is able to offer Yahoo! Europe the best in class mobile content management solution,” says Chase Franklin, Qpass CEO.

Qpass’ Content Delivery Platform provides a full range of market proven multimedia capabilities including content upload, management, front-end rendering, transcoding, delivery, built in DRM and CRM functionality as well as alerting capabilities. Both device and technology agnostic, the Qpass Content Delivery Platform delivers premium and personal content of any kind in any language and supports mobile phones around the world. Through Qpass software more than 140 million consumers can access services provided by more than 300 connected content providers in 10 countries.

Qpass software powers the marketplace for digital media and services by efficiently managing the entire digital supply chain over any network and any type of device. The Qpass product line includes the Digital Services Management Platform, Content Delivery Platform, Payments Server, and MultiMedia Album. Today this infrastructure powers a digital services marketplace for operators reaching more than 140 million subscribers globally, generating hundreds of millions in revenues.  Qpass software works as an overlay to existing business systems including provisioning, billing and CRM, speeding service innovation and providing much greater flexibility for new offers.  Qpass customers include mobile operators Cingular Wireless, T-Mobile International (UK, Germany, Austria, The Netherlands, Croatia and Czech Republic), Nextel, ALLTEL, Vodafone Ireland, Boost Mobile, and Hutchison 3G ; as well as leading consumer portals such as Yahoo! UK and Germany,  uboot () and SMS.at (www.sms.at). Today more than 300 content partners and aggregators are integrated through Qpass software, delivering more than 500,000 applications to consumers in the U.S. and Europe. Qpass global headquarters are in Seattle, Wash., with European headquarters in Vienna, Austria.  For more information on the company, visit www.qpass.com.