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Where is MMS going? Is it a Money-Making Scheme?
by Guy Kewney | posted on 17 May 2002
"Mobile users will spend some $15 billion on MMS in 2006 and some $43 billion in 2010" is the prediction. A conference to discuss how to get some of that money out of the phone users' pockets runs June 5-6.
The conference takes place in the shadow of WAP, concerning which equally fatuous predictions had been made on revenue levels.
If WAP, now, is pretty much the subject that dares not speak its name, what hope for multimedia messaging? Is it going to flop like WAP did - or triumph like SMS?
The NewsWireless Net will be there, of course; if only to hear TDK's technical mastermind, Nick Hunn, explain why "content creation" is the biggest challenge facing the mobile industry if it really hopes to make any money out of this.
It's to be held Wednesday, June 5 to Thursday, June 6, at Le Meridien Piccadilly, London.
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Where is MMS going? Is it a Money-Making Scheme?
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