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Beceem Enhances Its Mobile WIMAX Chipsets With Red Bend’s Device Management Capabilities

RedBend's vDirect Mobile™ Cuts Costs and Improves Time to Market for Device Manufacturers -Marlow, UK.—March 11, 2009—Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that Beceem Communications, the leading provider of Mobile WiMAX chips, has chosen Red Bend’s vDirect Mobile™ device management (DM) client software for Beceem’s family of WiMAX chipsets.

Beceem and Red Bend are integrating vDirect Mobile into Beceem’s carrier-proven software stack to provide Beceem’s customers with the option to leverage the proven performance of Red Bend’s OMA-DM client. vDirect Mobile is the industry’s leading independent DM client that is interoperable with any DM server supporting standards from the Open Mobile Alliance (OMA), including the WiMAX Management Object used by the WiMAX Forum and adopted by leading WiMAX operators worldwide.

“Emerging wireless technologies such as WiMAX are keeping people connected, and Beceem chipsets are powering that connection,” said Babu Mandava, CEO and co-founder of Beceem. “By integrating Red Bend’s vDirect Mobile into our software stack, we are providing one of the most complete WiMAX chip solutions. With vDirect Mobile our partners can take advantage of a proven OMA-DM client to further accelerate their device development and ensure out-of-the-box network interoperability in all the major mobile WiMAX networks.”

“In the next five years, WiMAX technology is expected to gain 100 million subscribers worldwide and enable more than 6 million people in over 500 rural communities in the U.S. alone. Best-in-class device management will be almost as critical as having the highest possible WiMAX performance, so the collaboration between Beceem and Red Bend brings market leaders together,” said Yoram Salinger, CEO of Red Bend Software. “vDirect Mobile-enabled devices can be provisioned, maintained and updated over the air, allowing new features and products to meet the unique requirements of leading WiMAX service providers such as Clearwire, UQ and Global Mobilcom.”

WiMAX service providers face myriad challenges in provisioning millions of new subscribers as well as managing millions of devices that will operate on the network, often temporarily. Red Bend’s vDirect Mobile has been proven in tens of millions of mobile devices already in the market, and is rapidly being adopted by WiMAX service providers, chipset makers and equipment manufacturers in the United States, Japan and EMEA.

vDirect Mobile is used to provision new subscribers, configure applications and network settings, manage software and retrieve device information over the air. It has been deployed across multiple platforms, operating systems and memory types on mobile phones, wireless devices and machine-to-machine (M2M) modules.

About Beceem Communications

Beceem is the leading provider of mobile WiMAX semiconductors with proven over-the-air data speeds exceeding 30 Mbps. Beceem offers a number of single chip solutions optimised for mobile devices and CPEs, and Beceem’s products are WiMAX certified, XOHM qualified and validated against the WiMAX base stations from all major OEMs. For more information about Beceem, please visit www.beceem.com

“WiMAX Forum” is a registered trademark of the WiMAX Forum. ”WiMAX,” the WiMAX Forum logo, “WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of the WiMAX Forum. All other trademarks are the properties of their respective owners.

About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in 475 million mobile devices by seven of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as more than 30 other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com