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MWC: Informa analysis mobile principles...?

by Sniffer | posted on 10 February 2009

Mark Newman may be about to be quite rude to his publicity team. "On the eve of this years Congress, Mark Newman, Chief Research Officer at Informa Telecoms & Media explores this years likely key themes," is how the PR blurb starts. But the apostrophes are just the start!

The apostrophes are almost certainly an artefact of transcoding from HTML:

Exhibitors at this years Mobile World Congress in Barcelona face a tough challenge. How can they both showcase new mobile Internet devices, mobile applications and next generation mobile broadband network technology while at the same time satisfy operators overriding single objective in 2009 cutting costs as the mobile industry faces up to the global economic downturn?

It's an accident. Could happen to anybody. But then, there's the (impressive) list of Top Tech Staff at Informa: all pretty principled people...

Angela Stainthorpe Research Analyst	Dexter Thillien Research Analyst	Kris Szaniawski Principle Analyst
David McQueen Principle Analyst	Thomas Wehmeier Principle Analyst	Gavin Patterson Principle Analyst
Gareth Sims Head of Forecasting	Jamie Moss Senior Research Analyst	Gareth Willmer Editor
Gavin Byrne Research Analyst	Shailendra Pandey Senior Research Analyst	Julian Brights Editor
James Moore Research Analyst	Pamela Clark-Dickson Senior Analyst	Dario Talmesio Senior Analyst
Julian Herbert Principle Analyst	Rob Gallagher Principle Analyst	Guillermo Escofet Editor
Malik Kamal-Saadi Principle Analyst	Nick Jotischky Principle Analyst	Ronan Shields Senior Reporter

Cut and paste, we assure you, Mark. Cut and paste. No need to point out any of our similar cockups - we know they happen. But this is YOUR turn to squirm.

The editor says he'll buy you a drink in Barcelona... but he's a journalist. Unprincipled blighter, you know...

Mark's full article is here. Worth a read if you're heading to Barcelona.