PR releases

Anam's Smart Services to provide vital customer differentiation in Taiwan, Ireland and Vietnam

Dublin & Barcelona, February 17th 2009: Anam is announcing today that three major, global mobile operators have signed up to Anam's Smart Services for SMS. Anam is a pioneer of value-added SMS services which enable global mobile operators to increase their revenues from SMS so the deals with the unnamed operators mean that Anam will provide increased SMS functionality to help create new, compelling services for subscribers in Taiwan, Ireland and Vietnam.

Some of the Smart Services that Anam is providing as part of these new deals include Messaging+, which adds email-like functionality to SMS, allowing users to forward messages or set up an out-of-office alert; and Anti-SPAM, which blocks unwanted messages on the network, creating a better service for subscribers.

Anam's range of Smart Services also includes Ad-Funded SMS, which inserts ads into text messages to allow operators to increase revenues from advertisers and offer subsidised messaging; Parental Control, which allows parents to block unwelcome messages from their child's handset; and SMS Money Transfer, which allows users to send money to contacts in their address book, simply by using a standard text message.

"Our Smart Services solutions are helping many global operators create new, revenue-generating, SMS-borne services. Subscribers like these services because they can easily understand and access them, yet they also create increased revenues for operators," said Gerry McKenna, CEO of Anam. "Once again we have seen major, global operators turn to Anam to provide the services that will help them increase profits and be key in differentiating them from their competitors."

Securing these recent deals was, in part, due to the comprehensive nature of Anam's offering. The company can offer SMS infrastructure solutions that can improve the delivery of messages through the network, through to SMS applications and Smart Services that can help operators to dramatically increase revenues as well as reduce churn by creating 'sticky' services.

"These deals highlight the value that our Smart Services solutions can bring to global mobile operators, with about another eight million mobile subscribers now able to access services like Messaging+," said Jote Bassi, VP Global Sales and Marketing at Anam. "It's great to see the hard work and dedication of our worldwide team and support staff continuing to produce some excellent results."

Anam recently announced that it was offering free texts for life to mobile operators by scrapping the charge for capacity licences for its Eclipse SMSX short messaging platform. Now operators no longer have to pay higher license fees if they wanted their network to be able to process more messages, allowing them to simply and easily introduce more SMS based services.

Anam is exhibiting at Mobile World Congress in Barcelona. You can visit Anam in Hall 1, Stand F17 where Anam will be highlighting to global mobile operators the opportunities that still exist by better utilising SMS.

For more information about Anam's services please visit www.anam.com