News

Public WiFi, private transport

by Guy J Kewney | posted on 30 April 2008

When Business Week says "Suddenly, It's Cool to Take the Bus" and describes commuter coaches filled with WiFi using execs, it's not your typical city bus they're thinking of.

Instead, it's corporate coaching:

Sky-high gas prices have more commuters switching to employer-subsidized transportation—and loving it

So goes the story by Michelle Conlin of BW magazine. It's illustrated with a photo of Microsoft's employee shuttle.

Yes, the WiFi is essential; and it works in Seattle, it seems... but can you imagine "courtesy coaches" for each of New York's or London's big corporations, serving all suburbs on a daily basis?