News

Another iSex toy gets Apple where it hurts

by Auguste Modine | posted on 24 May 2007

Apple isn't tickled over an Ann Summers sex toy ad that mimics the company's iconic silhouette ipod campaign.

A News of the World report says Apple lawyers are flushed over sex shops hawking a £30 iGasm peripheral, which plugs into a music player and vibrates to the beat.

The ads picture the silhouette of a woman on bended knee with familiar white wires leading from ears, to peripheral, to - ah ... down there. By the looks of things, she is very pleased with her purchase.

Like a grandmother banging on a bathroom door, demanding to know what you could possibly be doing in there that takes thirty-five minutes, Apple is seeking to put a stop to such ribaldry.

Apple has released the cease and desist hounds, but NotW reports the stores aren't bowing to Apple's threats.

Apple has form here: last December it grumbled about iPod-driven sex toy the iBuzz being promoted with a silhouette image not dissimilar to one of its own iPod promos.

Ann Summers boss Jacqueline Gold told the publication: "Perhaps I can send them an iGasm to put a smile back on their faces!"