PR releases

CacheLogic's independent survey reveals few Internet users watch full-length video on demand

Most blame poor Internet performance but would watch reliable TV on their computers.

CAMBRIDGE, ENGLAND May 11 2007 - CacheLogic, which recently launched a global Content Delivery Network (CDN) specifically designed for swift, reliable and cost-effective online distribution of DVD-sized files, has released the results of an independent survey of 2,400 UK Internet users*.

The survey, commissioned by CacheLogic and carried out by YouGov, found that only 15 percent of Internet users have downloaded a full-length TV programme and only 14 percent a whole movie.

The most common responses when asked "What would need to be addressed for you to view or download more?" were

speed of download and

reliability

When asked to imagine a video on demand service that worked quickly and easily, the overwhelming majority of respondents—65 per cent—said they would be 'fairly interested' or 'very interested' in using it. Just 13 per cent were 'not at all interested'.

What are the implications of these findings? CacheLogic Chief Technical Officer, Andrew Parker, points to one: 'These results challenge conventional wisdom that widespread consumer acceptance of video on demand is dependant on seamless integration into living room TV sets. Consumers are clearly ready to use their PCs to watch TV shows and movies. We just need to provide the content quickly and efficiently.'

Parker goes on to explain how CacheLogic's new content delivery network makes a quality online viewing and downloading experience possible today in spite of fears of inadequate broadband connectivity to the home.

'CacheLogic's new CDN caters for mass-scale distribution of DVD-sized files without breaking the Internet or the bank. Efficient and cost-effective delivery of such large files can happen without spending billions on digging up the roads to install optical fibre to every home,' he says.

CacheLogic's CDN uniquely combines the strengths of 'traditional' Internet distribution with intelligent peer-to-peer technology. This improves delivery performance overall, especially the quality of the end-user experience. And because content that is likely to be popular can be 'pre-seeded' into the network and user-base, it is robust and flexible enough to cope with huge peaks in demand known as flash crowds. In fact, it thrives on heavy demand. Content owners and their customers benefit from faster, predictable, reliable and guaranteed delivery.

About CacheLogic

CacheLogic is a global provider of Content Delivery Network services.

With its innovative network and flexible asset-based business model, CacheLogic has revolutionized both the "mechanics" and economics of large digital asset delivery, for the first time making profitable online distribution of TV, movies, games and software practical and sustainable.

VelociX, CacheLogic's peer-assisted content delivery network, offers all of the guarantees, operational support, and content management one would expect from a 'traditional' content delivery network. Uniquely, VelociX augments fixed network resources with intelligent Peer-to-Peer capabilities to optimize performance, especially during periods of intense demand. It is the only content delivery network that offers content owners and publishers their own 'control panel', which they can use to select optimum cost and performance options for each distribution.

* All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,438 adults. Fieldwork was undertaken between 26th - 30th April 2007. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

CacheLogic is a global provider of Content Delivery Network services. With its innovative network and flexible asset-based business model, CacheLogic has revolutionized both the "mechanics" and economics of large digital asset delivery, for the first time making profitable online distribution of TV, movies, games and software practical and sustainable. VelociX, CacheLogic's peer-assisted content delivery network, offers all of the guarantees, operational support, and content management one would expect from a 'traditional' content delivery network. Uniquely, VelociX augments fixed network resources with intelligent Peer-to-Peer capabilities to optimize performance, especially during periods of intense demand. It is the only content delivery network that offers content owners and publishers their own 'control panel', which they can use to select optimum cost and performance options for each distribution. * All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,438 adults. Fieldwork was undertaken between 26th - 30th April 2007. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).