PR releases

Apple Unveils the New iPod - Fifth Generation iPod Now Plays Music, Photos & Video

SAN JOSE, California—October 12, 2005—Apple today introduced the new iPod®, featuring a gorgeous 2.5-inch colour screen which can display album artwork and photos, and play stunning video including music videos, video Podcasts, home movies and television shows. The new iPod holds up to 15,000 songs, 25,000 photos or over 150 hours of video and is available in a 30GB model for £219 (inc. VAT) and a 60GB model for £299 (inc. VAT), with both models available in stunning white or black designs.

“The new iPod is the best music player ever—it's 30 percent thinner and has 50 percent more storage than its predecessor—yet it sells for the same price and plays stunning video on its 2.5-inch colour screen,” said Steve Jobs, Apple’s CEO. “Because millions of people around the world will buy this new iPod to play music, it will quickly become the most popular portable video player in history.”

The new iPod plays music, audiobooks, audio Podcasts, video Podcasts, home movies, music videos and popular television shows like “Lost” and “Desperate Housewives.” The unrivalled combination of iPod and iTunes® 6 now provides customers with a seamless experience for buying, managing and playing video as well as audio content, including over 2,000 music videos, six short films from the Academy-Award winning Pixar Animation Studios, and five television shows from ABC and Disney Channel, including the immensely popular “Lost” and “Desperate Housewives.”

The new iPod combines all of the ground breaking features that have made the iPod the best music player in the world with revolutionary new features such as the ability to view video content on a larger stunning colour display. The new iPod features Apple’s innovative Click Wheel for precise, one-handed navigation and the portable design is ideal for putting music, Podcasts, photos, audiobooks, home movies, music videos and popular television shows in a pocket for on-the-go viewing. iPod users can also watch their video content and slideshows of their photos on a television via optional Apple accessories.

Featuring seamless integration with the iTunes Music Store and the iTunes digital music jukebox, iPod features Apple’s patent pending Auto-Sync technology that automatically downloads digital music, Podcasts, photos, audiobooks, home movies, music videos and popular television shows onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Mac® or Windows computer using USB 2.0. The 30GB model features up to 14 hours of battery life for music playback and the 60GB model features up to 20 hours of battery life for music playback.*

Pricing & Availability
The new iPods will begin shipping next week for a suggested retail price of £219 (inc. VAT) for the 30GB model and £299 (inc. VAT) for the 60GB model through the Apple Store® (www.apple.com/ukstore), Apple’s retail stores and Apple Authorised Resellers. All iPod models include earbud headphones, USB 2.0 cable, case, dock insert and a CD with iTunes for Mac and Windows computers. Television shows are available in the US only, and video availability varies by country.

Optional accessories designed for the new iPod include: Universal Dock for £25 (inc. VAT), giving users easy access to a USB port for syncing, IR support to work with the
Apple Remote and a variable line out and S-video connections for integration within the living room; Apple Remote for £19 (inc. VAT), providing wireless integration to the
Universal Dock and quick and easy access to controls from across the room; Apple iPod AV cable for £15 (inc. VAT), enabling television viewing of video content in full-screen; the iPod Camera Connector for £19 (inc. VAT); and Apple Socks for £19 (inc. VAT) providing six vibrant colour socks to dress up and protect your iPod.

iPod requires a Mac with a USB 2.0 and Mac OS® X version 10.3.9 or later and iTunes 6; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.

* Battery life and number of charge cycles vary by use and settings. See www.apple.com/uk/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; video capacity is based on H.264 750-Kbps combined with 128-Kbps audio; and photo capacity is based on iPod-viewable photos transferred from iTunes.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Podcasts, iPod, Bluetooth, bandwidth