News

How to get an iPhone app noticed: hitch your wagon to the Olympics

by Guy J Kewney | posted on 09 February 2010

It's certainly true - a lot of people are pouring into Canadian city Vancouver to watch the Winter Olympics. And it's a fair bet a lot of them have iPhones, and have never been there before. "We have the app you need!" says Lonely Planet. And it's free...

"In honour of the Vancouver 2010 Winter Olympics and Paralympics, Lonely Planet is offering a free iPhone city guide application to the host city! Travellers can get the low-down on all Vancouver has to offer in the mobile app 'Vancouver Travel Guide: The Sights'."

Features:

List of Top Vancouver Sights

Fun Vancouver Facts

Location-Based Navigation

Integrated Google Maps

You don't have to have an iPhone, though: "Lonely Planet Vancouver author John Lee will be running a daily blog throughout the Winter Games at lonelyplanet.com and tweeting through @lonelyplanet, focusing on the experience of being in Vancouver in the middle of the Olympic party."

A great publicity stunt, in short...