PR releases

O2 and Apple to Launch iPhone 3G in the UK & Ireland on July 11th

SLOUGH, England and SAN FRANCISCO — June 9th, 2008 - O2 and Apple today announced that the innovative iPhone 3G will be available in the UK and Ireland on July 11th.

iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.

"The iPhone has been a phenomenal success for us", said Matthew Key, chairman and CEO, Telefónica Europe. "We look forward to offering an ever better iPhone 3G experience exclusively to our customers in the UK and Ireland".

"We’re excited to continue working with O2 to offer the revolutionary iPhone 3G to UK and Irish customers", said Tim Cook, Apple’s COO. "iPhone 3G is an amazing product and we think customers in the UK and Ireland will love it as much as we do".

iPhone 3G will be available in the UK through O2 and Carphone Warehouse. iPhone 3G will also be sold online through O2 and Carphone Warehouse. Customers can register their interest in iPhone 3G for regular news and updates at www.o2.co.uk. In Ireland, iPhone will be available through O2’s retail channels.

O2 is a leading provider of mobile services to consumers and businesses in the UK. These services include voice, text, media messaging, games, music and video, as well as always on data connections via GPRS, EDGE, 3G and WLAN. Every month, O2’s 17.8 million customers send well over a billion text messages. O2 UK is part of Telefónica O2 Europe which comprises mobile network operators in the UK, Ireland and Slovakia along with integrated fixed / mobile businesses in Germany and the Czech Republic. Telefónica O2 Europe also owns 50 percent of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100 percent ownership of Be, a leading UK fixed broadband provider.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

*Based on 3G and EDGE testing. Actual speeds vary by site conditions.