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Palm Centro Brings Palm’s Ease of Use To Traditional Mobile Phone Users in the UK

by Staff Writer | posted on 05 March 2008


UK, London March 6, 2008 – Designed for individuals and traditional mobile phone users looking for a better way to manage their social and professional lives, Palm Europe Ltd. today introduced the black Palm® Centro™ smartphone in the UK. With voice, text, email, web, contact and calendar capabilities, a full-colour touch screen and full keyboard, Centro brings Palm simplicity and organisation to customers who want to stay connected with friends, family and colleagues.1

With Centro, users will find texting easier than ever before and managing email effortless. They can keep track of social engagements, check sports results, stay on top of the latest news, access music and get directions on Google™ Maps[i]— all in one small, compact phone.1

"The combination of keyboard, touch screen and Palm’s trademark ease of use makes Centro intuitive to use," said Roy Bedlow, vice president, Palm EMEA. "Consumers who are thinking about stepping up to use a smartphone will find Centro the perfect first choice, offering so many ways to keep in touch – it’s rich in features in a small, cool design."

Fresh Design for New Customers

With a fun, new compact design, Centro is the smallest and lightest Palm phone to date. Centro has a modern, stylish look that feels comfortable in the hand, and discreetly fits in a pocket or purse.

Centro was designed as a superior phone, messaging and organisational device, and is incredibly easy to use. It allows users to effortlessly connect with friends, family and colleagues by voice, email3 or text. With its full keyboard, Centro also makes it easy to quickly type text messages and respond to emails. Since Centro comes with Palm OS®, it offers all of the great organiser functionality for which Palm is renowned, such as a detailed and integrated contacts list. What’s more, the calendar makes it easier to manage increasingly busy lives, whether it’s juggling business meetings or catching up with friends.

In addition to usual smartphone capabilities, Centro is highly customisable with thousands of applications available4 to help users with everything from maintaining a healthy eating plan to keeping track of golf handicaps or personal expenses.

Palm Centro Features and Benefits

Superior Phone – Centro’s touch screen and full QWERTY keyboard, combined with the simplicity of Palm OS, make it easy to use, with key features such as one-touch speakerphone, conference calling, ignore a call with text messaging and Bluetooth® connectivity.

Easy Messaging – Centro’s full keyboard makes typing complete messages fast and easy when sending text, pictures, audio and video clips. Plus, Centro keeps all conversations in a chat-style view, just like Instant Messaging, so users can see the entire conversation unfold.

Personal and Work Email – New users to the smartphone category now have an easy mobile email solution. Personal email, such as Gmail and Yahoo!, is simple to access right out of the box. And, if users have to check their work email, Microsoft Direct Push Technology gives users access to their corporate email, as well as the ability to automatically update work calendars and accept or decline meeting invites, all on the go.2

Web Browsing – The full keyboard and touch screen provide quick access to online information and allow users to directly feed their personal blogs.

Multimedia – Pocket Tunes on Centro lets users "sideload" songs and manage music, audio books and videos easily2. Users can also shoot pictures or videos with the built-in digital camera and share them with friends.

More information about the Palm Centro smartphone is available at http://euro.palm.com/uk/en/products/smartphones/centro/index.html

Pricing and Availability

The Palm Centro smartphone has a recommended retail price of £199 and is available from the Palm e-Store (http://eurostore.palm.com) as well as a number of online retailers, including Amazon and Expansys. It is available today from the PC World website and will be in PC World stores across the UK soon. For more information, please visit http://www.pcworld.co.uk/palmcentro

About Palm, Inc.

Palm, Inc. is a global leader and innovator of easy-to-use mobile products that simplify people’s lives and help them stay connected on the go. The company offers a range of products -- including Palm® Treo™ and Centro™ smartphones, Palm handhelds, services and accessories -- to meet the needs of consumers, mobile professionals and businesses.

Palm products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at Palm online stores (http://www.palm.com/store).

More information about Palm, Inc. is available at www.palm.com/sg

1Within wireless service coverage area only. Availability and coverage depends upon carrier and the geographic scope of international roaming agreements. Email, messaging and web access requires data services from a mobile service provider at an additional cost.

2Google Maps may not be available for all mobile service providers or for certain areas.
3Requires Exchange Server 2003 with Service Pack 2 or Exchange Server 2007 and access enabled by IT administrator.
4While some applications, songs and books are available free of charge, others may be sold separately.


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