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Massive exhibits at CeBIT! - that's news?

by Guy J Kewney | posted on 03 March 2008


It goes without saying (if you've ever been to the Hannover Fair grounds) that there are massive exhibits there. Indeed, the place almost invented the idea... so NewsWireless was a trifle nonplussed to get a press release saying "MASSIVE EXHIBITS AT CeBIT, GLOBAL CONFERENCE IN HANNOVER GERMANY" - and assumed it must be from the CeBIT press relations people.

Not so! the press release comes from a New Zealand company. And their story:

"As part of Massive’s exhibit, representatives from Hanson Robotics will be on hand to demonstrate Zeno, the first AI-driven robot using the breakthrough artificial intelligence (AI) software from Massive to reason and get smarter over time."

Yes, there is a company called Massive Software. And it is exhibiting at CeBIT.

"Hanson Robotics partnered with Massive, the developer of AI simulation software used in films such as the 'Lord of the Rings' Trilogy, 'Happy Feet,' 'Ratatouille,' and more, to design a robot that is able to view a 3D mental image of its environment to determine and control physical action and reactions. The Zeno prototype first debuted at last year’s Wired NextFest."

Fooled you, too, huh... And they did The Golden Compass, too!


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