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Well... yes, they ARE portable electronic devices. And they do need responsible recycling...

by Lester Haines | posted on 20 August 2007


During a recent editorial brainstorm it was reluctantly decided that, in the face of mounting reader criticism that leading news site The Register was becoming the IT equivalent of the Sunday Sport, "we should forthwith return to our core news values."

Specifically, it was resolved that the site should never more darken the internet with tales of Bulgarian airbags, black cocks, and people having sex with goats

Accordingly, this hack was dispatched back to his keyboard with explicit instructions to dig up something on Europe's Waste Electronic and Electrical Equipment (WEEE) directive and deliver a proper news analysis entirely free of cheap innuendo and quippery.

Six hours later, and having got no further than the headline ("How seriously are you taking the WEEE?") your earnest and utterly reformed reporter began to seriously regret not taking that job doing the small ads for the Basingstoke Thunderer.

However, they say it's always darkest just before the dawn, and the stygian gloom was suddenly pierced by an enlightening email from UK sex toy outfit LoveHoney announcing "the world's first ever sex toy recycling scheme":

Save The Planet With LoveHoney.

Marvellous. Here's the background:

LoveHoney is extending environmental awareness to the bedroom by encouraging people to send in their overloved rabbit vibrators so that they can be recycled and treated in an ecologically sound manner, rather than being dumped in landfill sites. For each rabbit received through the scheme, LoveHoney is donating £1 to the World Land Trust and offering customers the opportunity to buy a clean, green rabbit for half price.
Well, the WEEE directive covers all electrical goods, but since we seriously doubt many people will be going into high street electronics retailers, and slapping a 12-inch Throbbing Stallion dildo onto the counter and saying "Here you go mate, recycle that", all should applaud LoveHoney for this initiative.

Copyright The Register

For the record, scurrilous suggestions that LoveHoney's ongoing affair with El Reg is due entirely to its PR department performing sexual favours for our editorial staff are entirely unfounded. Register staff rarely have time for sex, but firms who do desperately need their product flogged are directed to the official tariff.


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