PR releases

Wapple launches ad-funded mobile website creation, hosting and delivery

Using Wapple, companies and professionals can establish their mobile presence quickly, easily - and for free.

26 July 2007: With a mobile internet presence fast becoming essential for any brand or organisation, Wapple is now offering a totally free way to design, host and manage a mobile website. The sites are funded by the inclusion of relevant, targeted third-party banner advertising that Wapple delivers through mobile advertising companies AdMob, Admoda and Millennial Media.

The new Wapple ad-funded solution provides free use of the innovative Wapple Canvas suite of mobile internet design tools that is now even easier to use, with a new range of templates and step-by-step design wizard. And once created, the Wapple Delivery Engine will ensure that the site is reconfigured and optimised to display the best results on any mobile device, on any network and from any country.

Those that prefer not to incorporate banner advertising can still use the standard Wapple Canvas Free package, with a small cost incurred for the Wapple Delivery Engine when the site goes live. More advanced Wapple Canvas packages with additional functionality, such as integrated billing, are also available.

"The Wapple ad-funded model not only removes all the barriers to creating an essential mobile presence by making it quick, easy and free, it also allows anyone to create a highly functional, professional, mobile-search ready site that looks good and actually works properly on some 5,000 mobile devices including PDAs, the Sony PSP and new iPhone," said Rich Holdsworth, CTO at Wapple.

"Our simple set-up wizard and templates guide users through the design process and give them the freedom to brand and style their sites totally as they want. It is also easy to add extended functionality, interactive elements such as polls and user feedback, as well as rich media content including games, videos and music," adds Holdsworth.

About Wapple Canvas and Wapple Delivery Engine
Wapple Canvas is a toolkit that is accessible from anywhere in the world through a PC web-browser. The simple, point and click, drag and drop interface makes it possible for anyone to build and get a mobile web site up and running in moments.

Wapple provides a fully hosted solution that comes with a Wapple url that can easily be pointed to the user's own domain. The Wapple Delivery Engine automatically customises and renders mobile internet pages to individual browser-based mobile devices and delivers rich optimised WML, HTML, XHTML, CHTML content to 3G, iMode, GPRS and GSM networks as well as Wireless Lan.

Data is also collected on visitors to the sites and full statistics are provided. The Wapple core technology automatically generates and submits a Google site map that describes each site's pages and content to ensure strong positioning in mobile search engines.

About Wapple
Wapple was established in 2004 and is one of the pioneers of mobile internet site creation, management, billing integration and solutions deployment. Its powerful web-based tools allow companies to create professional and user-friendly mobile internet sites. Wapple's portfolio already includes TDK, Mobil1, Metallica and The Washington Post mobile sites along with new media agencies such as, G8Wave, MyThum, Cherry Media, PlayerX, Generiq and Brickhouse.
http://wapple.net

About Admoda
Admoda is a mobile advertising solution from Mobvision that provides access to a publisher network of 400,000,000+ WAP impressions per month.

About AdMob
AdMob is the world's largest mobile advertising marketplace, with over 32,000,000 page views a day available and having served more than 4.5 billion advertisements in just over a year.

About Millennial Media
The Millennial Motion, Millennial Marketplace, and Decktrade product suite from Millennial Media is the most complete mobile advertising solution available, maximizing results for both advertisers and publishers.