PR releases
UK's ethinic minority groups watch less TV, but compare well on mobile and broadband take-up
by Staff Writer | posted on 21 June 2007
Consumers from ethnic minority groups are among the most enthusiastic and technology aware consumers of communications services in the UK, according to research published by Ofcom today. They watch less TV - especially the biggest traditional channels - and those with internet access are more likely to have broadband and to use and depend on a mobile phone than the rest of the population.
Ofcom's Communications Market Special Report on ethnic minority groups (EMGs), which was based on a survey of adults from a range of different EMGs found that, when asked, 83% said that communications technology is important to them. This compares to the UK average of 69%. In addition some 72% of people from EMGs said that they keep up with technology compared to the UK average of 59%, and 63% said they could not happily live without a mobile phone (50% UK).
TELECOMS AND INTERNET
TELEVISION
IMPORTANCE OF CHILDREN
The report also shows that, when choosing communications services, EMG adults are in many ways more likely to take their children's needs into account. For example, when asked to value the benefits of digital television, 66% of parents from EMGs mentioned the ability to set parental controls compared to a UK average of 47%. Likewise, when asked the reasons for having the internet at home, some 74% of EMG adults mentioned their children's education compared to a UK average of 47%.
Ofcom Chief Executive Ed Richards said "This latest research from Ofcom shows encouraging take-up of digital communications services among ethnic minority groups. However, the evidence suggests that Britain's most watched broadcasters need to reflect on whether they are connecting sufficiently with ethnic minority groups".
The full text of all reports can be found at: http://www.ofcom.org.uk/research/cm/ethnic_minority
Ends.
NOTES:
1. The report looks individually at the following ethnic groups: Asian total, Indian, Pakistani, Black Caribbean and Black African. Ethnic minority groups are also reported as a whole which includes Mixed, Asian or Asian British, Black or Black British, Chinese and other non-white ethnic groups.
2. The public service broadcasters in the UK are the BBC, ITV, Channel 4, Five, S4C, GMTV and Public Teletext.
3. Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.
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