PR releases

Research: Mobile content providers need to convert occasional users with right applications

A mobile industry report issued on the 30 May 2007 is predicting that the mobile content and service market is on the verge of becoming a multi-billion dollar industry. The report which analysed responses from 2,000 mobile users was carried out by Informa Telecoms& Media, Orange UK and Starcom MediaVest has revealed that the UK mobile content market was worth £661m in 2006.

Mobile 'cash rich' users account for half of these revenues and in addition to that there are a further 30 per cent of occasional consumers who purchase at least one item of content per year.

Alpheus Solutions Ltd., a consultancy to mobile operators and content providers, has provided the below comment from its experience and understanding of the market.

 Ray Tarling, Head of Mobile Content Delivery, said: "To convert an occasional spender to a regular consumer the applications need to be right and relevant. We predict that mobile TV, navigation applications and instant messaging will convert those users. Instant messaging in fact is set to replace text messaging in the next two years. The mobile content industry has been on the verge of becoming a multi billion dollar industry for years and only if the industry manages to convert the occasional users will this become a reality."

"One area that will benefit from this boom is mobile advertising. As more people use mobile content the more opportunity is there to address a captive audience. It is a chicken and egg scenario. Companies are still waiting for proof of consumer use before investing, whilst advertisers don't have the skill sets to cope with the digital elements of mobile advertising."

About Alphaeus

Alpheus is an international Information Technology consultancy specialising in providing services to both financial institutions, such as investment banks, and mobile telecommunications providers. Founded in 1996, the company's successful, ongoing commitment to effective, high integrity, tailored solutions has seen it expand robustly with offices in London and Frankfurt. This expansion is continuing with the formation of strong, mutually beneficial international partnerships and a client list that includes a number of the most prestigious financial institutions and mobile telecommunications providers in Europe and the United States. is an international Information Technology consultancy specialising in providing services to both financial institutions, such as investment banks, and mobile telecommunications providers. Founded in 1996, the company's successful, ongoing commitment to effective, high integrity, tailored solutions has seen it expand robustly with offices in London and Frankfurt. This expansion is continuing with the formation of strong, mutually beneficial international partnerships and a client list that includes a number of the most prestigious financial institutions and mobile telecommunications providers in Europe and the United States.