PR releases

Motorola Turns Up the Volume in the Mobile Music Space

New products, music-centric relationships and seamless mobile music experiences unveiled at M3 Summit

M3 Summit, Miami – March 24, 2005 – Motorola, Inc. (NYSE: MOT), today unveiled new handsets and music content, further solidifying the company’s leadership in bringing new and innovative mobile music experiences to consumers around the world.

With Motorola’s rapidly growing portfolio of converged music devices and relationships with industry leaders, the company is becoming the preferred source of innovative mobile music by providing technologies and experiences that tear down the barriers between music producer and music consumer. Motorola is committed to delivering cutting edge mobile music solutions for all music fans across a variety of technology platforms and at a number of different price points.

“With a mobile music portfolio that features a variety of different solutions, Motorola is delivering premium, innovative products and technologies that help people bring their own personal lifebeat with them all over the world,” says Alberto Moriondo, Worldwide Director of Entertainment Solutions, Mobile Devices Business for Motorola, Inc. “This isn’t technology for technology’s sake; this is technology for music’s sake.”

Motorola E680i

A world of music lives in your pocket and in your hand with the new Motorola E680i. With over two gigabytes of music with optional memory, the Motorola E680i allows you to transfer, store, catalogue and enjoy your favourite tracks. Stereo audio is supported wirelessly over Bluetooth® technology with such products as the Motorola HT820 Bluetooth stereo headphones.

The E680i also provides easy plug & play desktop synchronisation and music transfers between handset and PC. Connect straight into the Music Store to learn about and purchase new music whenever you want.* The handset performs across MP3, WMA, RealAudio/Video, MIDI, WAV, AAC and a range of others formats – providing wide-ranging industry compatibility. Complete with a built-in FM radio receiver, video capture/playback capabilities, handwriting recognition and e-mail, the Motorola E680i will be available in the Asia-Pacific region in April 2005.

Motorola E725

The Motorola E725 delivers the music you want in just seconds. Advanced EV-DO network capability lets you wirelessly download your favourite music tracks and videos to your handset faster than ever before*. Sync it with your PC and take your music collection wherever you go or hit the streets and download over-the-air.* The ultimate audio experience is in the palm of your hand via integrated dual-speakers, stereo headset port and advanced 3D stereo surround sound. With dedicated music keys, 5-band graphic equaliser, audio synchronised rhythm lights and up to 2GB of storage on the optional removable memory card for music and multimedia content, the Motorola E725 has everything you need in a mobile media device. The Motorola E725 will be available in the Americas in the second half of 2005.

Motorola E685

The Motorola E685 brings high fashion to high fidelity. Packed within the slim slider is a vibrant colour display, mp3 player with stereo headset jack, VGA camera with photo and video capture, and CDMA 1x data capability. With a sync cable and a PC, you can transfer your favourite tracks to the phone in seconds, and enjoy them on-the-go. Consumers in China will be able to take their music mobile in style with the new Motorola E685 in the first half of 2005.

HIJACKED by MTV International

Continuing to grow and expand their strategic marketing relationship, Motorola and MTV International are providing consumers with the first-ever HIJACKED mobile handsets, bringing a rebellious new approach to mobile phones. With this new portfolio of Motorola phones Hijacked by MTV, the ability to be an MTV karaoke star or graffiti artist is now at hand. Later this year these new handsets will create a new world of mobile madness and entertainment, MTV-style.

On-Site Experiences

iRadio

Attendees of the Motorola experience at M3 will also receive a first look at two new innovative technology advances from Motorola. The first is the breakthrough Motorola iRadio solution, which will mobilise hundreds of commercial-free Internet radio channels* as well as a user’s personal music collection, letting them enjoy their favourite artists and tunes whether at home, in the car, or on the go. The service uses a high-speed Internet connection, Bluetooth® technology, and a mobile phone to offer listeners a continuous entertainment experience – users can start a song on your car radio at exactly the point where you stopped it on your living room stereo.

Near Field Communications (NFC)

For consumers looking to expand their own personal music collection, Motorola’s is showcasing a Near Field Communications (NFC) solution. At M3, users will be able to use a NFC-enabled Motorola mobile phone to read a smart tag embedded in a concert poster to download information about the artist to their mobile phone, purchase songs or order tickets to an upcoming concert from the Web*. This is just another way Motorola is changing the mobile music scene.

About Motorola

Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere while on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information:  www.motorola.com

*Certain mobile phone features are dependent on the capabilities and settings of your service provider’s network. Additionally, certain features may not be activated by your service provider, and/or their network settings may limit the feature’s functionality. Always contact your service provider about feature availability and functionality. All features, functionality and other product specifications are based upon the latest available information and are believed to be accurate; however such product specifications are subject to change without notice or obligation.

The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. MOTOROLA and the Stylised M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.