PR releases

Sendo adds music mobile to its play list - Sendo X2 phone

State-of-the-art digital music player, one touch access to music and phone, expandable memory

Cannes, 14 February 2005: The sleek Sendo X2 Music Phone, announced today, is a state-of-the-art digital music player that doesn’t compromise on phone features or usability. The bold new phone is the first in a series of innovative mobile entertainment devices from Sendo.

The Sendo X2 boasts high quality sound direct from the phone or through the included stereo headset. It supports the hugely popular MP3 format and offers easy transfer of music from a PC over Bluetooth or USB, so that users have instant access to all of their music. Plus, the Sendo X2 is one of the first phones to support the high-quality, efficient AAC and AAC+ music formats adopted by the mobile industry as standards. Also, the Sendo X2 offers protection to music sellers and content owners with advanced Open Mobile Alliance digital rights management. Most importantly, tapping in to all of these features couldn’t be easier.

Ron Schaeffer, Product Management Director for Sendo, commented, “The Sendo X2 is the first phone that makes playing music truly as simple as making a call. Just switch the phone on and press Play. There’s no wading through menus or searching to find your songs. The exclusive Sendo Now! Screen with its built-in Music Player and clear control keys literally put your music at your fingertips.”

“Phones haven’t really been credible alternatives to dedicated digital audio players until now. The Sendo X2 changes all that. It’s got the music format support that both consumers and operators want, memory that’s expandable to over 1GB and rich, high quality sound powered by Sendo’s custom-designed SoniX™ system.”

“With the Sendo X2, you’ve got only one light device to carry around and one set of headphones to manage. When you make or receive a call, the music pauses, ready to resume from the same point when you’re done”, Schaeffer concluded.

The acclaimed Sendo Now! Screen means that both operators and consumers can adapt the phone to the way they want to use it. For the consumer, it’s an all-in-one music and communication device, while for operators it’s a highly customisable phone that will help to drive sales and ARPU through its uniquely easy access to their music services and wealth of powerful features.

The 18mm-thin Sendo X2 is the smallest and lightest Symbian OS phone announced to date at just 85cc and a mere 95g.

Other powerful features include:

The Sendo X2 will be available in Europe during this summer.

About Sendo

Sendo, headquartered in the United Kingdom, started shipping its first terminals to operator customers in Europe and Asia in June 2001. The company is now shipping products in over fifty countries in Europe, the Middle East, Asia, Africa and the Americas. Sendo offers high-performance, competitively priced, reliable products and services to the cellular market. Sendo has been established with the needs of the wireless carriers and consumers in mind. The company offers a complete custom program, from exclusively branded phones, matched fulfilment programs and software with dedicated services. Details of the company are available at www.sendo.com